But, for the most part, the majority of all the new prospects and leads that we get are people who have been in the spa they floated and have expressed interest to a local team member that they would like to talk to someone about franchising. Rowe: “We attend conferences we do some digital marketing. There are six corporate-owned and the rest are franchised.”īVM: How do you find potential franchisees? We now have 36 locations open and dozens more on the way. So, we opened the first spa in 2010 and then we franchised in 2015. And I thought if someone actually made this a high-end spa service, this could be the next Massage Envy. Once we tried it, my senses were revived and I was in an elevated mood. It took us about six months just to find a location that offered flotation therapy. At that time, there were only 14 centers in the United States that offered the service and one in Canada. Janicki: “My wife and I discovered floatation back in 2008. The following is an edited transcript of that conversation.īVM: Can you talk about how True REST came about? Recently, Business View Mag azine spoke to True REST founder, Nick Janicki, and Mandy Rowe, Director of Sales & Construction, to find out more about the company’s operations and plans for the future. Each True REST Float Spa location is dedicated to providing pain relief, relaxation, and better sleep through a 60-minute float session. 7 in Entrepreneur’s 2019 Top New Franchises and No. True REST Franchising LLC, with units in 17 states, was ranked No. Today, True REST Float Spa is the industry’s largest float spa brand and is on its way to servicing one million floats. Other studies have found that REST can help to increase originality, imagination, intuition, focus, and concentration, which can all lead to enhanced creativity and improved learning. It has also been found effective in speeding up recovery after strenuous physical training by decreasing blood lactate levels. One study found that competitive archers who floated for forty-five minutes before shooting arrows generally shot those arrows better than archers who did not. The various effects of REST on athletic performance are well documented. Others have reported spiritual experiences, deep inner peace, sudden insights, and feeling as if they were born anew. And there are many claims about flotation-REST causing feelings of happiness, euphoria, increased well-being, and optimism.
Studies have shown that REST has also been found to reduce anxiety, depression, sleep difficulties, irritability, fatigue, tension headaches, and pain. In addition, the deep relaxation state that one can enter while floating helps to reduce stress by lowering the body’s blood pressure and cortisol levels. When one floats in a flotation tank, the body absorbs these minerals and its magnesium and sulfate levels increase, which its proponents claim helps to calm the nervous system and enhance the body’s natural ability to heal.
A REST tank is filled with about ten inches of water, exactly at body temperature, into which a thousand pounds of Epsom salts have been dissolved, making the body totally buoyant. Today, flotation tanks are used for Restricted Environmental Stimulation Therapy (REST).
His desire was to study the origins of consciousness by cutting off all external stimuli. Lilly, an American physician and neuroscientist who designed his first tank in 1954, while working for the National Institute of Mental Health. The invention of the sensory deprivation tank, also called an isolation tank or flotation tank, is attributed to John C. True REST Float Spa Floating for health and relaxationīusiness View Magazine interviews representatives from True REST Float Spa, as part of our focus on best practices in the health and wellness sector.
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